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61 Cards in this Set
- Front
- Back
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What was Johannes Gutenberg known for printing?
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The bible
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Tell what was wrong about Johannes Gutenberg life style?
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couldn't pay back loaned money
to support his lifestyle, experiments and printing operations | also never included a personal logo |
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Why was Gutenberg considered a genius?
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He combined what was known at the time with some of his own ideas.
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Name the oldest known printed book.
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Diamond Sutra (collection of Buddhist teachings)
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What was Gutenberg's contribution to metal working?
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He developed an alloy that was soft enough to cast and hard enough to withstand thousands of impressions.
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What is Velum?
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long-lasting leather that can be printed on both sides
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What did Gutenberg use to make his printing press?
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A wine press
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What signaled the end of the Dark Ages?
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More than any other single invention, it was the printing press
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What did the Gutenberg bible show the world?
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potential of the print medium, and the start of typography.
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Define Typography.
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the reproduction of words through a mechanical process.
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Name 3 technical achievements of the Gutenberg Bible.
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typeface, design, and longevity
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What is considered to be the best selling book in publishing?
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The Bible
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Why is presentation of words so important?
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they link what the words mean and how the words are seen. It is also just as important as what those words are.
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What to untrained viewer normally miss?
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typographic choices made for screen and print.
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What is typography is linked to?
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The history of writing.
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What 2 visual messages to drawings represent?
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pictographs and ideographs
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What are pictographs?
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pictures that stand objects, plants, or animals
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What are Ideographs?
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Pictures that represent abstract ideas.
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Who invented the first system of writing?
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The Sumerians
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What did the Egyptians use to write?
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Hieroglyphics.
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Define is the hieratic form of Egyptian Hieroglyphics.
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most familiar style of writing that was used for business, religious documents and the pyramids
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Define is the demotic form of Egyptian Hieroglyphics.
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everyday types of writing that was less illustrative
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Describe Chinese Calligraphy
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one of the most complicated for of communication
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Who advanced writing to the alphabet?
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The Phoenicians
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What did the Greeks contribute to writing?
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gave us the 5 vowels, upper and lower case
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What did the Romans contribute to writing?
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letters W | V | J
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What was Aldus known for promoting?
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Italic Type (used it to save money - takes up less space)
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What was the principle invention of the industrial revolution?
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The steam engine ( James Watt 1769)
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Describe Linotype.
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Cast of a whole line of type in lead from letters typed on a keyboard
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Why is Hot Type Production given its name?
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After printing the lead is melted and used again
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Define Cold Type Production.
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method for creating typeface letters without metal
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Name the 6 basic typeface families.
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1. Blackletter
2. Roman 3. Script 4. Misc. 5. Square Serif 6. Sans Serif |
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Describe Blackletter Typefaces
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Highly ornate and decorative (also Gothic, old style, old English, renaissance, medieval
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What is Blackletter associated with?
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traditional, conservative, religious or German content.
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What is the Roman Typeface used for?
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body copy, magazines, and newspapers because its extremely readable
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Describe Script Typefaces.
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Designed to mimic handwriting
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Describe Miscellaneous Typefaces.
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novelty or display type - to purposely draw attention to itself
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Describe Square Serif Typefaces
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Type with a brick-like appearance (also 3-d, slab, or Egyptian)
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Describe Sans Serif
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letters with no serifs
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Name some attributes of typefaces.
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size, color, font, column, justification, space and animation
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Describe Size as related to type.
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Type is measured in points.
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Describe Color as related to type.
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the color of the type and the color of the background
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Describe Font and name some attributes of it
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letters and symbols that are possible with a typeface. plain text, boldface, italic, underline
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Describe a Column
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line width and column length
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Describe Justification
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margins that are aligned left, right or centered.
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Describe space as it refers to type
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Kerning (space between letters) Leading (space between lines)
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Describe Animation as it refers to type
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motion, position and location
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Describe Font and name some attributes of it
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letters and symbols that are possible with a typeface. plain text, boldface, italic, underline
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Describe a Column
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line width and column length
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Describe Justification
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margins that are aligned left, right or centered.
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Describe space as it refers to type
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Kerning (space between letters) Leading (space between lines)
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Describe Animation as it refers to type
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motion, position and location
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Who developed Zapf Dingbats?
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David Carson
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Describe the Pre-Guttenberg Era
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scribes had power to shape what future readers thought | words ans images were equal partners
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Describe the Guttenberg Era
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influence of the printed word with typographically heavy designs
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Describe the Industrial Era
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The efficiency of typographic design using machines
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Describe the Artistic Era
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decorative styles, combination of words and images on a page
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Describe the Digital Era
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design concepts with inexpensive and easily mastered tools
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Describe a Modern Day Scribe
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Graphic Designers that can make words match the style of the illustrations, content of the piece, and the intended audience
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Describe Zines.
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they comment on fringe culture, creative products, political and social issues, alternative lifestyles 9 free-style and hand-drawn) low circulations and under 20 pages
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What will happen when all books become digital?
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They will become more valuable as an intellectual resource
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